SEO stands for Search Engine Optimisation. It's the process of improving your website to increase its visibility for relevant searches.
GEO stands for Generative Engine Optimnisation and looks at how to get you mentioned in AI driven search.
The better visibility your pages have in search results, the more
likely you are to get the attention and visitors you're looking for. We can split up the SEO process
into two parts:
On-page SEO and Off-page
SEO.
On-page SEO
looks at improving your web pages from code to content; off-page SEO is all about links and other
external signals
that build up your authority.
Your business will have a set of target keywords it wants to rank for. Each page ideally goes after one specific set of keywords you've aimed at.
Making sure each page is perfectly optimised for SEO / GEO from title, images to main text gives you the best chances of ranking high and being mentioned.
AI Overviews, AI Mode, ChatGPT, voice assistants... clients are starting to use chat and voice based AI search tools to find recommendations and information. Having the right content and structure matters loads now as we slowly start a transition away from traditional search methods.
Looking at content structure, faqs, schema markup and more, we can make sure your website is ready for the next generation of search.
It’s not just about keywords — it’s about being findable where modern customers are searching.
A logical site structure helps search engines crawl your site and provide visitors a good browsing experience. Avoiding important content is buried and making sure it is easy to access is vital.
We structure your content with clear, concise answers to the questions people actually ask — then mark it up properly so search engines and AI tools know exactly what your business does, where you are, and who you help.
You don't want any technical issues stopping your website from getting crawled by search engine bots. This would cause some or all pages not to rank. A vital task is to implement regular site audits, which will expose any problems to fix.
Your website looks great and you're ready to take on the world. But wait... Who knows about you? Is anyone mentioning your products or services?
Link building is an important part of the puzzle. Alongside social media to get the word out, getting other websites to link to yours helps search engines understand how much of an authority you are in your field.
Local businesses have extra tools that need optimising to pop up, from search engines to map results. This key area spans from making sure your business listings in the main directories are consistent and up to date, to adding location based pages and keywords to your website.
Reviews are a big deal and prospective clients will always look around to see what others are saying. That's why it's super important to manage these online signals. Whether you're a local business or just sell online, reputation management helps to keep an overview and tackle negative feedback if it occurs.
There are a lot of moving parts when it comes to SEO and taking a holistic view is essential.Whether it's a new site we work on together, or you'd like me to work on your existing site, get in touch and we'll take it from there!